Max Mara
Max Mara stands as Italy's premier fashion house, renowned worldwide for its iconic coats and sophisticated womenswear. Founded in 1951, the brand pioneered modern ready-to-wear for women, establishing itself as a symbol of understated elegance and impeccable Italian craftsmanship that defines contemporary luxury.
Heritage
Founded in 1951 by Achille Maramotti, whose family had deep roots in tailoring, Max Mara revolutionized women's fashion by combining French haute couture inspiration with Italian craftsmanship and modern production methods. The brand established one of the first standardized sizing systems for women's clothing.
Craftsmanship
Max Mara's craftsmanship blends traditional Italian tailoring with innovative techniques. The iconic 101801 coat requires over 170 meticulous steps and nearly three hours to create, combining precision cutting with hand-finished details. The brand is renowned for its use of premium materials including camel hair, cashmere, and fine wools.
Philosophy
Max Mara embodies quiet luxury, focusing on impeccable quality, perfect fit, and timeless design over conspicuous branding. The brand creates clothing that empowers women through sophisticated simplicity, with each garment designed to enhance the wearer's natural elegance rather than overshadow it.
1951
Achille Maramotti
Reggio Emilia, Italy
Luxury Coats & Womenswear