Casual Old Money Style
Master the art of relaxed sophistication. Discover how to embody old money elegance in everyday moments through carefully chosen pieces that whisper luxury rather than shout it.
The Philosophy of Casual Luxury
Casual old money style represents the pinnacle of understated elegance—where comfort meets sophistication without compromise. It's about investing in pieces that look effortlessly put-together, whether you're strolling through the countryside or enjoying a quiet weekend in the city.
This aesthetic embraces quality over quantity, favoring timeless silhouettes in neutral palettes. Think cashmere sweaters, perfectly tailored trousers, silk scarves, and leather loafers that improve with age. Each piece should feel like a natural extension of yourself.
The key is in the details: impeccable fabrics, subtle textures, and the kind of craftsmanship that speaks volumes without saying a word. It's luxury that doesn't need to announce itself.
Essential Elements
- Luxurious knitwear in neutral tones
- Well-fitted trousers and chinos
- Quality cotton shirts and blouses
- Timeless outerwear pieces
- Refined accessories and footwear
Color Palette
Cream, beige, gray, navy, and classic neutrals form the foundation
Casual Old Money Brands
Brands that excel in creating elevated everyday pieces with understated luxury and timeless appeal.
Loro Piana
The world's largest cashmere manufacturer, renowned for exceptional quality and understated luxury.
Brunello Cucinelli
Italian luxury fashion house famous for colorful cashmere and humanistic capitalism philosophy.
The Row
American luxury fashion brand known for its minimalist aesthetic and exceptional quality.
Ralph Lauren
American luxury brand embodying aspirational aristocratic style and timeless elegance.
Vince
Contemporary American brand known for exceptional fabrics, minimalist designs, and effortless California sophistication.
Jil Sander
German luxury fashion house renowned for its pure, minimalist aesthetic and exceptional tailoring.
COS
Swedish fashion brand offering modern, functional design with a focus on quality and sustainability.
Everlane
American clothing retailer known for transparent pricing and sustainable, timeless essentials.
Totême
Swedish fashion brand creating modern wardrobe essentials with Scandinavian sensibility.
Lemaire
French fashion house known for its sophisticated, wearable designs and exceptional craftsmanship.
Arket
Swedish brand offering modern essentials for men, women, and children with focus on sustainability.
Massimo Dutti
Spanish fashion retailer known for sophisticated, quality clothing with European elegance.
Acne Studios
Swedish fashion house known for its minimalist aesthetic and innovative approach to design.
Margaret Howell
British designer known for understated, functional clothing with impeccable tailoring.
Sunspel
British heritage brand specializing in luxury knitwear and underwear with timeless appeal.
A.P.C.
French ready-to-wear brand known for its simple, well-made clothing and accessories.
Filippa K
Swedish fashion brand creating timeless, minimalist clothing with Scandinavian heritage.
Mastering Casual Old Money Style
For Him
- • Cashmere crew neck sweaters over cotton shirts
- • Well-fitted chinos in khaki, navy, or gray
- • Leather loafers or clean white sneakers
- • Unstructured blazers for elevated moments
- • Quality polo shirts and henley tees
For Her
- • Silk blouses and cotton button-downs
- • Cashmere cardigans and fine knit sweaters
- • Tailored trousers and midi skirts
- • Ballet flats, loafers, or minimal sneakers
- • Delicate jewelry and silk scarves